ThePeopleBook

书，始于人。

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书，始于人：我们为什么做 ThePeopleBook

在许多人眼中，写书属于作家、专家和名人。但真正值得被记录的经验，往往来自长期在现场做事的人。ThePeopleBook 希望帮助这些拥有真实经验的人找到同伴，把分散在头脑和双手中的知识，整理成可以被理解、学习与传承的书。

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The receipts: how real vlogs grew

ThePeopleBook

Most vlogging advice is the same list of tips, recycled over and over. The Receipts is built around honest channel teardowns from people who actually run them. Each vlogger opens up their channel and shows the parts most advice skips: the gear, the day-to-day workflow, the subscriber and view numbers, the video that finally took off, and the ones that quietly flopped. Each contributor breaks down one channel they actually run, whether it is a lifestyle, daily, or travel vlog. They explain what they film, who they film for, what they use to shoot and edit, how the channel grew from zero, what the numbers looked like, the biggest mistake they made, and what they would do differently if they started today. There is no theory here, and no growth hacks that only sound good in a course. If you film your own life and keep wondering why some videos land and others disappear, these are the stories you rarely get to read.

The Indie Game Teardown

ThePeopleBook

[Problem to Solve] Most of what gets published about a game's release is either a launch announcement or marketing advice. The details other developers would find useful, the budget, the sales over time, the mistakes, are usually left out or kept private. [Unique Value] This book collects first-person write-ups from developers who released a game they built on their own, or close to it. Each chapter is written by one developer, about their own game. Where the developer is willing, the chapter includes the numbers that are usually left out. [What You'll Gain] A clearer picture of what releasing a small game involves: what the developer set out to make, how the release went, and what they would do differently. Some chapters include figures such as cost, sales, wishlists, and refunds; others stay with the story. The accounts are meant to be useful to compare your own work against.

Indie SaaS, from $0

ThePeopleBook

[Problem to Solve] The honest version of "how I got my first paying customers" is hard to find. What's online is mostly polished success stories or courses for sale. The parts that would actually help, the real numbers, the months nothing moved, the things that went wrong, usually stay private. [Unique Value] This is a collection of first-person accounts from people who did it themselves: built a small software product on their own and got it to its first paying customers. Each chapter is one founder, in their own words, with the numbers most write-ups leave out. No theory, no "10 steps to $10k MRR." [What You'll Gain] An honest look at what reaching first revenue actually takes, from the inside: what they built, what they charged, what worked, what didn't, and what they'd do differently. Not a formula to copy, but real accounts to learn from and measure yourself against.

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