ThePeopleBook

书，始于人。

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书，始于人：我们为什么做 ThePeopleBook

在许多人眼中，写书属于作家、专家和名人。但真正值得被记录的经验，往往来自长期在现场做事的人。ThePeopleBook 希望帮助这些拥有真实经验的人找到同伴，把分散在头脑和双手中的知识，整理成可以被理解、学习与传承的书。

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来自妈妈的味道

ThePeopleBook

【传承的意义】每个家里，可能都有一道做了很多年的菜。没有菜谱，也说不清几克几勺，靠的就是手感，做的人觉得没什么，吃的人离开家以后才发现，那个味道在外面找不到，自己也很难做出来，这些菜不在菜谱书里，只在妈妈的手上，也在吃过的人记忆里，哪天没人问了，没人做了，味道可能就真的断了。【本书的独特价值】这本书写的不是标准食谱，而是一道菜背后的人和家，一群普通人，每个人写妈妈做过的一道菜：你家什么时候吃，谁最爱吃，你有没有自己试着做过，做出来像不像，最后会附上做法，记得多少写多少，先把它留住，也让别人有机会照着做一次，尝尝来自你家的味道。【读完获得什么】读完这本书，你可能会想起自己家厨房里的那道菜。也许看完某一章，就想打个电话回家问一句：妈，那道菜你到底怎么做的？

The receipts: how real vlogs grew

ThePeopleBook

Most vlogging advice is the same list of tips, recycled over and over. The Receipts is built around honest channel teardowns from people who actually run them. Each vlogger opens up their channel and shows the parts most advice skips: the gear, the day-to-day workflow, the subscriber and view numbers, the video that finally took off, and the ones that quietly flopped. Each contributor breaks down one channel they actually run, whether it is a lifestyle, daily, or travel vlog. They explain what they film, who they film for, what they use to shoot and edit, how the channel grew from zero, what the numbers looked like, the biggest mistake they made, and what they would do differently if they started today. There is no theory here, and no growth hacks that only sound good in a course. If you film your own life and keep wondering why some videos land and others disappear, these are the stories you rarely get to read.

The Indie Game Teardown

ThePeopleBook

[Problem to Solve] Most of what gets published about a game's release is either a launch announcement or marketing advice. The details other developers would find useful, the budget, the sales over time, the mistakes, are usually left out or kept private. [Unique Value] This book collects first-person write-ups from developers who released a game they built on their own, or close to it. Each chapter is written by one developer, about their own game. Where the developer is willing, the chapter includes the numbers that are usually left out. [What You'll Gain] A clearer picture of what releasing a small game involves: what the developer set out to make, how the release went, and what they would do differently. Some chapters include figures such as cost, sales, wishlists, and refunds; others stay with the story. The accounts are meant to be useful to compare your own work against.

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