ThePeopleBook

书，始于人。

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书，始于人：我们为什么做 ThePeopleBook

在许多人眼中，写书属于作家、专家和名人。但真正值得被记录的经验，往往来自长期在现场做事的人。ThePeopleBook 希望帮助这些拥有真实经验的人找到同伴，把分散在头脑和双手中的知识，整理成可以被理解、学习与传承的书。

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Cooking from Scratch

ThePeopleBook

[Problem to Solve] Most cooking content online assumes you already know the basics, or gives you a recipe without showing what learning is actually like. If you’re starting from nothing, the questions that matter most often go unanswered: what to learn first, what’s normal to mess up, and how long it takes before a kitchen stops feeling scary. [Unique Value] This book collects first-person accounts from people who taught themselves to cook, from knowing almost nothing to feeding themselves and other people. Each chapter is one person in their own kitchen: the dishes that taught them, and the ones that ended up in the bin. No food-influencer gloss. No “anyone can do this in fifteen minutes.” [What You'll Gain] An honest picture of learning to cook: where to start, what’s normal to get wrong, what finally made things click, and what people now cook without thinking. Not a recipe book, just real accounts to learn alongside.

来自妈妈的味道

ThePeopleBook

【传承的意义】每个家里，可能都有一道做了很多年的菜。没有菜谱，也说不清几克几勺，靠的就是手感，做的人觉得没什么，吃的人离开家以后才发现，那个味道在外面找不到，自己也很难做出来，这些菜不在菜谱书里，只在妈妈的手上，也在吃过的人记忆里，哪天没人问了，没人做了，味道可能就真的断了。【本书的独特价值】这本书写的不是标准食谱，而是一道菜背后的人和家，一群普通人，每个人写妈妈做过的一道菜：你家什么时候吃，谁最爱吃，你有没有自己试着做过，做出来像不像，最后会附上做法，记得多少写多少，先把它留住，也让别人有机会照着做一次，尝尝来自你家的味道。【读完获得什么】读完这本书，你可能会想起自己家厨房里的那道菜。也许看完某一章，就想打个电话回家问一句：妈，那道菜你到底怎么做的？

Newsletter from Zero

ThePeopleBook

[Problem to Solve] Most of what’s written about growing a newsletter is either a success story or a course for sale. The useful part is harder to find: how slow the beginning was, what the early numbers looked like, and what actually moved them. [Unique Value] This book collects first-person accounts from writers who grew a newsletter from zero subscribers. Each chapter follows one writer and one newsletter, from the empty first week to wherever it stands now. When contributors are willing, it includes the numbers: subscriber growth, open rates, and earnings. [What You'll Gain] A grounded look at what it takes to grow a newsletter from nothing: what people wrote, where subscribers came from, where growth stalled, and what they’d do differently. Not a get-rich playbook. Just honest accounts you can measure your own start against.

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